So I have racked my brain all week trying to think of potential stories and (most importantly, accessible!) interviewees for the short news story piece! I found it quite challenging at first but as the juices started to flow, I realised that there is a lot going on out there that could be of high interest and is of relevance to different target groups. The only thing I thought I should stick by was to find a story that I am personally interested in and have some amount of knowledge in already.
1. the proliferation of online shopping for cosmetics in Australia. eg. kitcosmetics.com, skincarestore.com.au… compared to retail purchasing. This trend has been an interest with online shopping experts as it has examined the changes in buying behaviour in consumers over recent years. It has been recognised that online shopping in Australia is still not at the same level in comparison to the US and UK, and it would be interesting to find out how soon it picks up, if it actually does. I found that I could relate to this, as I have had direct experience with this as an online consumer, and I think it would be great to know the real deal coming from the experts!
possible interview sources: L’Oreal Paris marketing manager, kit cosmetics online sales team
2. approach to children’s health issues and actions taken to promote healthy eating in 2010. I wanted to examine the different initiatives taken for the young Australian population in response to promote healthier eating habits. This idea came to me in light of Jamie Oliver’s recent visit to Australia, launching his Ministry of Food campaign to encourage healthy cooking in homes. Further, I wanted to look into governement initiatives like the ‘Kids – Go for your Life’ program, and what kind of social responsibility multinationals like Nestle and Walt Disney are committed to.
possible interviewees: Nestle representative, Walt Disney Co Food, Health, Beauty category manager, primary school principal who is part of the GFYL program, vegetarian cafe owner & mother of 11 year old
3. Melbourne’s ‘Marvelous March’ (thatsmelbourne.com.au) – why are so many great events crammed into March? LMFF, Food & Wine Fest, Comedy Fest, Grand Prix… Events don’t pick up again til Spring Fashion Week! It might be worth taking a look at what other event organisers are doing to fill the calendar, as there is a good 5 months where Melbournians will crave some quality activities and entertainment (weather dependent, of course!)
possible interviewees: Program co ordinator for the Melb Food & Wine festival, thatsmelbourne.com.au Marketing & Events team